What We're Working On
Brightblue™ is rebranding a new professional services firm + increasing the brand awareness of a fashion handbag wholesaler + tweaking the website of a financial services firm to help reduce barriers to engagement + launching a new web site and corporate Id for an online bookkeeping service + launching a new web site for a hotwater service provider + establishing a new marketing strategy for an engineering company + designing marketing collateral for a Corporate Health provider + designing & executing an e-marketing campaign for a Food Safety Compliance organisation + wondering what we could be doing for you....
Our ServicesWe are pleased to assist you with the following services: 
Marketing & PR StrategyWe determine the most suitable strategy to achieve your business objectives. This typically involves identifying the most effective market positioning for your business and creating a marketing story that resonates with your specific target market. What results is a solid foundation on which we build a sustainable brand. As part of the strategic planning process we map the buyer psychology and identify the different buyer personas. This enables brightblue™ to create & design a tactical, measurable marketing and sales plan for your business. Public RelationsPublic relations is all about effective communication. At brightblue™ we use PR to increase brand awareness and establish credibility. This process usually involves determining target media, exploring newsworthy angles, writing media releases, photography, preparing and distributing media packs, media liaison, and monitoring and reporting the results. Campaign Design & ExecutionWe design marketing campaigns that directly support the sales process and increases brand awareness. Our campaigns typically comprise a mix of marketing tools including traditional and digital media and supporting PR. Each marketing campaign usually has five objectives:
All marketing campaigns are tested and measured to tweak their ongoing effectiveness CreativeAt brightblue™, we design and develop the marketing collateral required to support your marketing strategy. Whether it be corporate id, web sites, catalogues, brochures, advertisements, e-marketing campaigns, podcasts, vidcasts, promotional videos, copywriting, sales promotions, point of sale material or direct marketing. Web Design & StrategyAt brightblue™, we strongly believe that a web site is the cornerstone of any marketing plan. We design and develop web sites that support your marketing strategy and invite prospects into the sales process. We can optimise your existing web site to increase traffic, generate leads, differentiate you from competitors, establish credibility and improve the conversion process. Already have a great relationship with a web developer? No problem, we'll be happy to work with them to modify and optimise your web site Our Promise
If you would like to talk to us about reshaping your business please click here. |
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